The Triumph award is only given to the best and brightest at Associated Electric Cooperative who have worked on a task of significant importance. I had the honor of designing the award and everything included inside.
This multifunctional piece is not only an award itself, but also houses swag and a booklet that recounts the specific endeavor. Further, as the box is unfolded it reveals a story of its own. Finally, the piece is designed to fold back on itself and create a display for the booklet.
CIP Defender is an internationally award-winning digital product that trains individuals within the utility industry about critical infrastructure protection. It does this by making the viewer a hero in an immersive storyline that teaches core concepts through making them more engaging, understandable, and memorable. All of this has garnered many accolades and unheard-of engagement statistics.
A booklet that accompanied the first Triumph Award and told the entire Road to EMS story from start to finish in the style of a road journal complete with illustrative callouts for each section. Although the actual copy cannot be included for security reasons, the gist is that a system upgrade took place which required much hard work, dedication, and several trips to Minnesota to get the hardware details ironed out.
Illustration for our family holiday card of our house. It actually snowed and came darn close to looking like this.
Handbook that places readers into an immersive story where they’re on the front lines of a battle with an invading intergalactic robot swarm to teach them Critical Infrastructure Protection by using the Applied Fiction method of learning. Comes packaged in a stamped envelope with various stickers or as a premium edition which included an iron-on patch, dogtags, 3 sheets of stickers, and the Duty Roster.
A handbook given to all members of an Employee Stock Option Program that placed the reader in an engaging fictional story arc of creativity battling the forces of darkness to teach them real-world concepts about how ESOPs function and what each of their personal responsibilities would be.
For a company founded on changing corporate culture through using story and design to flip the script on boring training, an average business card wouldn’t do. Designed with memorability and the experiential in mind, each card was blind-debossed, foil stamped and given a unique glyph chosen by the individual to foster conversations.
In late 2014, I was part of a small team engaged to create a holiday card for our clients. Instead of doing the expected, my copywriting partner and I dreamed up something very different and called it Warpping Paper. This custom giftwrap solution answered the question: What do you do when you care about someone enough to let things curious? Not only did we send several sheets of Warpping Paper to our clients, but it was accompanied by a promotional video and website.
Concept, design and illustration for the arch-villain named Nemitrus used in an Applied Fiction story arc to train utility professionals about Critical Infrastructure Protection.
As the story goes, Nemitrus, a Robot Overmind politico, has developed a weapon of unimaginable strength called the Glove of Power and is about to use it to cripple the United States power grid. Defeating Nemitrus is left up to the Defenders in training.
Illustration created for point-of-sale materials for McCain Foodservice.