FiTbyPhase are a group of physical trainers that develop targeted exercises and nutrition for individuals interested in achieving fitness goals. They do this through taking people through a unique blend of increasingly more challenging workout routines based upon skill level which they call Phases, an ever-growing library of recipes, and connection to an active community that encourages each other toward greatness.
Historically they accomplished this through in-person training and videos served via a computer. But they wished to reach beyond this and effortlessly travel with their users wherever they went via their mobile phones. To this end the Pocket Coach app was developed, a portable companion that would provide users with daily access to fitness, nutrition and their fitness community.
Mindprizm Studio helped FiTbyPhase achieve this vision through guiding the overall visual direction, tone of voice, wireframing, UX and UI, and providing documentation to developers.
The app is currently available in the apple and android stores.
Startup Forge is a small, but mighty company with a simple brand promise: To provide counsel and connections for new startups and established enterprises alike by bringing a tempering fire into their operations.
We had the pleasure of taking that promise and interpreting it into a flexible branding system that could work across multiple mediums and organically evolve over time.
Starboard & Port are no ordinary professional photographers. Their keen eye for design, extraordinary work ethic and uniquely approachable personalities cause them to be highly in demand. They also have a longstanding history of giving out epic promotional gifts to clients and potentials.
So when they asked us to work on their newest promotional entry which would be the first to actually display their work, we jumped at the chance. We worked closely with them to develop True Tales to Shiver Your Timbers a vehicle by which they could periodically update and highlight projects telling the stories as the photography itself is being showcased.
As a companion to this, we also concepted and developed Build-A-Captain, a set of interchangeable stickers that invite the user to playfully create all while experiencing a bit of S&P humor.
Diligo Vita Cellars is a small craft distillery that we had the pleasure of working on a rebrand for including a flexible label system.
The Triumph award is only given to the best and brightest at Associated Electric Cooperative who have worked on a task of significant importance. I had the honor of designing the award and everything included inside.
This multifunctional piece is not only an award itself, but also houses swag and a booklet that recounts the specific endeavor. Further, as the box is unfolded it reveals a story of its own. Finally, the piece is designed to fold back on itself and create a display for the booklet.
MyCrypto is a company specializing in a free, open-source interface for interacting with the blockchain for cryptocurrency. They also describe themselves as being “focused on building awesome products that put the power in people’s hands.” So when it came time to develop swag for the upcoming Devcon 4 conference in Prague, they wanted to make a splash.
They hired Mindprizm to deliver something “off the grid, anonymous, and mysterious in a creepy and cool way.”
Thus was born the Void Lord, an ever-vigilant guardian protector of the crypto-verse. This character was plastered on t-shirts handed out so fast they became a commodity of their own.
Here’s to you Void Lord, you’ve got a bright future and I’m sure we’ll meet again soon.
CIP Defender is an internationally award-winning digital product that trains individuals within the utility industry about critical infrastructure protection. It does this by making the viewer a hero in an immersive storyline that teaches core concepts through making them more engaging, understandable, and memorable. All of this has garnered many accolades and unheard-of engagement statistics.
The residential remodeling market is a crowded one with many small businesses fighting for attention and trying to stand out. DSDR Remodeling came to Mindprizm wanting a flagship brand logo that would look professional while not losing the individualistic tie to craftsmanship.
The final execution cut through the clutter with a bold, hardworking logo that looked both modern yet familiar and approachable and would be immediately recognizable at a distance. It’s a good thing too, since the mark will make an appearance on everything from truck graphics to hat embroidery.
A booklet that accompanied the first Triumph Award and told the entire Road to EMS story from start to finish in the style of a road journal complete with illustrative callouts for each section. Although the actual copy cannot be included for security reasons, the gist is that a system upgrade took place which required much hard work, dedication, and several trips to Minnesota to get the hardware details ironed out.
Illustration for our family holiday card. It actually snowed and came darn close to looking like this.
Handbook that places readers into an immersive story where they’re on the front lines of a battle with an invading intergalactic robot swarm to teach them Critical Infrastructure Protection by using the Applied Fiction method of learning. Comes packaged in a stamped envelope with various stickers or as a premium edition which included an iron-on patch, dogtags, 3 sheets of stickers, and the Duty Roster.
The Marlin Network had recently become an Employee Stock Option Program. This is typically great news for a company, because every employee becomes a shareholder in the organization and therefore feels a greater stake in the outcome.
Unfortunately, Marlin had a big problem: The employees didn’t understand how the plan worked and were distrustful of it.
We were engaged to help correct this through a live training event and followup materials including a handbook given to all members that placed the reader in an engaging fictional story arc of creativity battling the forces of darkness to teach them real-world concepts about how ESOPs function and what each of their personal responsibilities would be.
For a company founded on changing corporate culture through using story and design to flip the script on boring training, an average business card wouldn’t do. Designed with memorability and the experiential in mind, each card was blind-debossed, foil stamped and given a unique glyph chosen by the individual to foster conversations.
In late 2014, I was part of a small team engaged to create a holiday card for our clients. Instead of doing the expected, my copywriting partner and I dreamed up something very different and called it Warpping Paper. This custom giftwrap solution answered the question: What do you do when you care about someone enough to let things curious? Not only did we send several sheets of Warpping Paper to our clients, but it was accompanied by a promotional video and website.
Concept, design and illustration for the arch-villain named Nemitrus used in an Applied Fiction story arc to train utility professionals about Critical Infrastructure Protection.
As the story goes, Nemitrus, a Robot Overmind politico, has developed a weapon of unimaginable strength called the Glove of Power and is about to use it to cripple the United States power grid. Defeating Nemitrus is left up to the Defenders in training.
Illustration created for point-of-sale materials for McCain Foodservice.