The Triumph award is only given to the best and brightest at Associated Electric Cooperative who have worked on a task of significant importance. I had the honor of designing the award and everything included inside.
This multifunctional piece is not only an award itself, but also houses swag and a booklet that recounts the specific endeavor. Further, as the box is unfolded it reveals a story of its own. Finally, the piece is designed to fold back on itself and create a display for the booklet.
CIP Defender is an internationally award-winning digital product that trains individuals within the utility industry about critical infrastructure protection. It does this by making the viewer a hero in an immersive storyline that teaches core concepts through making them more engaging, understandable, and memorable. All of this has garnered many accolades and unheard-of engagement statistics.
A booklet that accompanied the first Triumph Award and told the entire Road to EMS story from start to finish in the style of a road journal complete with illustrative callouts for each section. Although the actual copy cannot be included for security reasons, the gist is that a system upgrade took place which required much hard work, dedication, and several trips to Minnesota to get the hardware details ironed out.
One of the most recognizable brands in bars and taverns nationwide is Brew City, the premiere supplier of beer-battered fries and appetizers. Following the highly successful Craft Your Legacy repositioning and companion campaign, the brand needed to remain active in the marketplace as its competitors again tried to parody. Thus was born True Beer Food, a rally cry campaign for the brand that further distinguished it as the go-to accompaniment to make great beer taste even better.
The brand hit the ground running with an energetic new video set in New Orleans, a fresh Brew City logo, and a print/digital campaign that carried its messaging on etched beer glasses paired with perfect food.
Illustration for our family holiday card of our house. It actually snowed and came darn close to looking like this.
Handbook that places readers into an immersive story where they’re on the front lines of a battle with an invading intergalactic robot swarm to teach them Critical Infrastructure Protection by using the Applied Fiction method of learning. Comes packaged in a stamped envelope with various stickers or as a premium edition which included an iron-on patch, dogtags, 3 sheets of stickers, and the Duty Roster.
I had the pleasure of spearheading the relaunch of Anchor, a beloved appetizer brand. In order to pay off the brand's essence of being "Always Original" and showcase the bold flavors of the products, every element needed to strike a provocative tone. What resulted was a launch video that literally turned the tables on expectations, colorfully heroic food photography that put things in a new perspective and the invention of something called a "flavor cue" which would visually provide the essence of what a product tastes like.
A handbook given to all members of the Marlin Network Employee Stock Option Program that placed the reader in an engaging fictional story arc of creativity battling the forces of darkness to teach them real-world concepts about how ESOPs function and what each of their personal responsibilities would be.
For a company founded on changing corporate culture through using story and design to flip the script on boring training, an average business card wouldn’t do. Designed with memorability and the experiential in mind, each card was blind-debossed, foil stamped and given a unique glyph chosen by the individual to foster conversations.
In late 2014, I was part of a small team engaged to create a holiday card for our clients. Instead of doing the expected, my copywriting partner and I dreamed up something very different and called it Warpping Paper. This custom giftwrap solution answered the question: What do you do when you care about someone enough to let things curious? Not only did we send several sheets of Warpping Paper to our clients, but it was accompanied by a promotional video and website.
One of the most recognizable brands in bars and taverns nationwide is Brew City, the premiere supplier of beer-battered fries and appetizers. Unfortunately this beloved brand had gone dark with foodservice operators for a number of years, leading to a number of lackluster copycats stealing market share. To help Brew City get its groove back, I lead the rebranding and campaign execution inviting foodservice operators to Craft Their Legacy with Brew City. The work looked and sounded differently than anything else in the marketplace at the time and the results speak for themselves.
Ad campaign for Hot Pockets targeted to convenience stores.
Concept, design and illustration for the arch-villain named Nemitrus used in an Applied Fiction story arc to train utility professionals about Critical Infrastructure Protection.
As the story goes, Nemitrus, a Robot Overmind politico, has developed a weapon of unimaginable strength called the Glove of Power and is about to use it to cripple the United States power grid. Defeating Nemitrus is left up to the Defenders in training.
Illustration created for point-of-sale materials for McCain Foodservice.