Ruby is a cannabis-infused sugar made from premium ingredients that consumers can trust and is incredibly easy to roll into a daily routine. On paper, this product is a slam-dunk especially given the current hype surrounding the cannabis market in general. However, there’s still a bit of mystery and educational opportunity surrounding how to use products like Ruby beyond simply shaking them into morning coffee.

We brought this concept to life through a series of illustrated drink recipes that show how easy it is to create a delicious cannabis cocktail and also invite the consumer to add their own artistic flourishes.

These illustrations provide a unique way for Ruby to further build out their brand assets as they appear on social, web and printed materials that goes beyond the recipe and product photography. As a bonus, this approach also provides an organic method for ideating brand-specific glassware, some of which will be put into production soon.

We always love it when life imitates art, especially if it helps our client partners achieve their goals!