True Beer Food Campaign

Created while at The Alchemedia Project

 
One of the most recognizable brands in bars and taverns nationwide is Brew City, the premiere supplier of beer-battered fries and appetizers. Following the highly successful Craft Your Legacy repositioning and companion campaign, the brand needed to remain active in the marketplace as its competitors again tried to parody. Thus was born True Beer Food, a rally cry campaign for the brand that further distinguished it as the go-to accompaniment to make great beer taste even better.

The brand hit the ground running with an energetic new video set in New Orleans, a fresh Brew City logo, and a print/digital campaign that carried its messaging on etched beer glasses paired with perfect food.

Scope

Creative Direction
Photo and Video Direction
Branding
Design

 
Brew City : True Beer Food
Brew City : True Beer Food
Brew City : True Beer Food
Brew City : True Beer Food