Anchor Brand Relaunch

Created while at The Alchemedia Project

 
Anchor, a beloved appetizer brand and the inventor of the original jalapeño popper, had been relatively quiet in the marketplace for several years. We helped change all that by developing a visually provocative brand relaunch to pay off the brand's essence of being "Always Original", capturing the brand's history of bold flavored products. What resulted was a campaign launch video that literally turned the tables on expectations, colorfully heroic food photography that put things in a new perspective and the invention of something called a "flavor cue" which would visually provide the essence of what a product tastes like.

Scope

Creative Direction
Photo and Video Concept and Direction
Advertising Campaign
 

The Results

5+ Million Impressions
20% Conversion Rate
Re-established Anchor as the go-to appetizer brand for new products, out-of-the-box ideas and innovative menu support.

 
Anchor Lauch Campaign
Anchor Lauch Campaign
Anchor Lauch Campaign
Anchor Lauch Campaign
Anchor Lauch Campaign
Anchor Lauch Campaign
Anchor Lauch Campaign
Anchor Lauch Campaign
Anchor Lauch Campaign
Anchor Lauch Campaign
Anchor Lauch Campaign