Marlin Network Stock Option Training Manual

 
The Marlin Network had recently become an Employee Stock Option Program. This is typically great news for a company, because every employee becomes a shareholder in the organization and therefore feels a greater stake in the outcome.

Unfortunately, Marlin had a big problem: Employees didn’t understand how the plan worked and were distrustful of it.

We were engaged to help correct this through a live training event and followup materials including a handbook given to all members that placed the reader in an engaging fictional story arc of creativity battling the forces of darkness to teach them real-world concepts about how ESOPs function and what each of their personal responsibilities would be.

Scope

Creative Direction
Branding
Illustration
Graphic Design
 
 

 
Marlin Network ESOP Handbook
Marlin Network ESOP Handbook
 

The concept needed to feel steeped in deep history and yet connected to present day in order to engage the employees. Thus, we developed a rough guideline of “Harry Potter meets HP Lovecraft,” and walk a fine line between the serious and light-hearted.

We additionally pushed things to the dark and mystical in order to grab the attention of the creatively savvy advertising professionals.


 
Marlin Network Stock Option Training Handbook
Marlin Network Stock Option Training Handbook
Marlin Network Stock Option Training Handbook
 
“The kind of surprise aspects that they had during it...That made it... Made you pay attention. It, you know, made it engaging and interesting and kind of broke down these really lofty concepts into something understandable.”
-Marlin Network Plan Participant
 
Marlin Network Stock Option Training Handbook
Marlin Network Stock Option Training Handbook
Marlin Network Stock Option Training Handbook
Marlin Network ESOP Handbook
Marlin Network Stock Option Training Handbook
Marlin Network ESOP Handbook
Marlin Network ESOP Handbook
 
"They really just made it, they made it this whole kind of world that then was fun to learn about and imagine. It wasn’t just dry facts and figures...I felt like I understood more, like the vesting process and like how long it took like each year for us to be fully vested in what we had earned."
-Marlin Network Plan Participant
 
Marlin Network ESOP Handbook
 
“It's so, uh, beautifully done for like, a handbook, you know. And there’s lots of little, like, Easter eggs within it that, um, you know, make it funny, and make you kind of want to read through it.”
-Marlin Network Plan Participant