Startup Forge Branding
They were looking for branding that would be uniquely memorable, yet feel established.
Scope
Design
Illustration
The Primary Logo displays Startup Forge’s hands-on approach to client relations with near magical results. The identity was built with flexibility in mind and can be utilized without text and even as simply the flame monogram.
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A custom wordmark was developed for the brand to be especially effective in horizontal formats and can be used with or without additional graphic elements.
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A drop cap “f” icon symbolizes the forward-thinking tempered vision that Startup Forge contributes.
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A monogram icon serves as an identity for very small placements and also functions as a hand-wrought pattern to break up visual space when necessary.
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Supporting badges and iconography not only highlight brand virtues and attributes, but also provide an easy area in which to further develop the brand’s visual vocabulary over time.
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