True Beer Food Augmented Reality Coaster

Created while at The Alchemedia Project

 
A coaster is more than meets the eye when it transforms into an educational experience for foodservice operators about the possibilities available when the right food and craft beer are paired.

The coaster functions as a conversation-starter that also improves the quality of life for the salesforce. No longer do they have to carry around a laptop or paperwork to describe the pairing program. They can now walk in with a simple coaster and their phone, talk an operator through the opportunity while educating on the nuances of beer pairing by type, finally offering the appropriate products which can be ordered at the push of a button.

This piece garnered much praise and accolade at the McCain Foodservice National Sales Meeting, resulting in the salesforce from other global regions demanding it be rolled out to them in short order.

Scope

Creative Direction
UI/UX
Design
 

 
True Beer Food Augmented Reality Coaster
True Beer Food Augmented Reality Coaster
True Beer Food Augmented Reality Coaster
True Beer Food Augmented Reality Coaster
True Beer Food Augmented Reality Coaster
True Beer Food Augmented Reality Coaster
True Beer Food Augmented Reality Coaster