The Triumph award is only given to the best and brightest at Associated Electric Cooperative who have worked on a task of significant importance. I had the honor of designing the award and everything included inside.
This multifunctional piece is not only an award itself, but also houses swag and a booklet that recounts the specific endeavor. Further, as the box is unfolded it reveals a story of its own. Finally, the piece is designed to fold back on itself and create a display for the booklet.
For a company founded on changing corporate culture through using story and design to flip the script on boring training, an average business card wouldn’t do. Designed with memorability and the experiential in mind, each card was blind-debossed, foil stamped and given a unique glyph chosen by the individual to foster conversations.
Diligo Vita Cellars is a small craft distillery that we had the pleasure of working on a rebrand for including a flexible label system.
The Marlin Network had recently become an Employee Stock Option Program. This is typically great news for a company, because every employee becomes a shareholder in the organization and therefore feels a greater stake in the outcome.
Unfortunately, Marlin had a big problem: The employees didn’t understand how the plan worked and were distrustful of it.
We were engaged to help correct this through a live training event and followup materials including a handbook given to all members that placed the reader in an engaging fictional story arc of creativity battling the forces of darkness to teach them real-world concepts about how ESOPs function and what each of their personal responsibilities would be.
A coaster is more than meets the eye when it transforms into an educational experience for foodservice operators about the possibilities available when the right food and craft beer are paired.
The coaster functions as a conversation-starter that also improves the quality of life for the salesforce. No longer do they have to carry around a laptop or paperwork to describe this particular program. They can now walk in with a simple coaster and their phone, walk an operator through the opportunity while educating on the nuances of beer pairing by type, finally offering the appropriate products which can be ordered at the push of a button.
This piece garnered much praise and accolade at the McCain Foodservice National Sales Meeting, resulting in the salesforce from other global regions demanding it be rolled out to them in short order.
One of the most recognizable brands in bars and taverns nationwide is Brew City, the premiere supplier of beer-battered fries and appetizers. Following the highly successful Craft Your Legacy repositioning and companion campaign, the brand needed to remain active in the marketplace as its competitors again tried to parody. Thus was born True Beer Food, a rally cry campaign for the brand that further distinguished it as the go-to accompaniment to make great beer taste even better.
The brand hit the ground running with an energetic new video set in New Orleans, a fresh Brew City logo, and a print/digital campaign that carried its messaging on etched beer glasses paired with perfect food.
In late 2014, I was part of a small team engaged to create a holiday card for our clients. Instead of doing the expected, my copywriting partner and I dreamed up something very different and called it Warpping Paper. This custom giftwrap solution answered the question: What do you do when you care about someone enough to let things curious? Not only did we send several sheets of Warpping Paper to our clients, but it was accompanied by a promotional video and website.
Handbook that places readers into an immersive story where they’re on the front lines of a battle with an invading intergalactic robot swarm to teach them Critical Infrastructure Protection by using the Applied Fiction method of learning. Comes packaged in a stamped envelope with various stickers or as a premium edition which included an iron-on patch, dogtags, 3 sheets of stickers, and the Duty Roster.